Ad Copy Sample - Television
WRITER: James O'Regan
PRODUCT: Moosehead
AGENCY:
ID: MUSEUM - 30 secs.
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| VIDEO | AUDIO |
| A shot of a highway, leading up to a hill. A morning mist swirls. |
O/C: high-pitched miscellaneous chatter. |
| A ground level shot of a milling crowd of various American beer bottles, dressed in wigs and hats, carrying briefcases. Hearing a noise, the bottles freeze. Three bottles chat. One shrugs. |
SFX(O/C): grass rustles and a moose snorts, far off. BOTTLE A: What was that? BOTTLE B: What was what? ANOTHER (Shrugs): Huh? |
| Bottles mill about again. |
SFX (O/C): grass rustles and moose snorts again, only
louder. |
| Bottles freeze then look about. |
BOTTLE A: Hear it that time? BOTTLE B: Sound like my wife. WIFE: I heard that! BOTTLE B: Uh-oh. |
| Bottles mill about once more. |
SFX (O/C): hooves on pavement, a loud moose snort. |
| Bottles freeze, turn and look at the crest of the hill. One bottle faints. Panic sets in as they run jerkily down the road, some bumping into each other. |
BOTTLES: Gasp! BOTTLE C (fainting): Ohhhhh. BOTTLES: (high pitched yelps) yipe, yipe... |
| Bull Moose at the crest of the hill. It shakes its head and snorts. Steam comes from its nostrils. |
SFX: moose snort. |
| Cross fade to Moosehead Bottle Label. Cut to Bottles scurrying down the road. Super logo. |
ANN: Moosehead. The Canadian Lager that sent
Milwaukee packing. |
© James
O'Regan, 1997