James O'Regan Writer

Ad Copy Sample - Television  

WRITER: James O'Regan
PRODUCT: Moosehead
AGENCY:
ID:   MUSEUM - 30 secs.
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VIDEO AUDIO
A shot of a highway, leading up to a hill.
A morning mist swirls.
 
O/C: high-pitched miscellaneous chatter.
 
 
A ground level shot of a milling crowd 
of various American beer bottles, 
dressed in wigs and hats, carrying briefcases.  Hearing a noise, the bottles freeze. Three bottles chat. One shrugs.
 
SFX(O/C): grass rustles and a moose snorts, far off.
BOTTLE A: What was that?
BOTTLE B: What was what?
ANOTHER (Shrugs):  Huh?
 
Bottles mill about again.
 
 
SFX (O/C): grass rustles and moose snorts again, only louder.
 
Bottles freeze then look about.
 
 
 
 
BOTTLE A: Hear it that time?
BOTTLE B: Sound like my wife.
WIFE: I heard that!
BOTTLE B: Uh-oh.
 
Bottles mill about once more.
 
 
SFX (O/C): hooves on pavement, a loud moose snort.
 
Bottles freeze, turn and look at the crest
of the hill. One bottle faints.  Panic sets
in as they run jerkily down the road, 
some bumping into each other.
 
BOTTLES: Gasp!
BOTTLE C (fainting): Ohhhhh.
BOTTLES: (high pitched yelps) yipe, yipe...
 
 
Bull Moose at the crest of the hill. It 
shakes its head and snorts. Steam comes from its nostrils.
 
 SFX: moose snort.
 
 
 
Cross fade to Moosehead Bottle Label. 
Cut to Bottles scurrying down the road. Super logo. 
ANN: Moosehead.  The Canadian Lager that sent Milwaukee packing.
 

 

© James O'Regan, 1997