Ad Copy Sample - Print
WRITER: James O'Regan
PRODUCT: CO-OP Atlantic
AGENCY: CO-OP Atlantic
ID: ANTI-CROSS BORDER SHOPPING MESSAGEAugust 24, 1992
____________________________________________________________________________ART: Cartoon - heavy build up of cars on cloverleaf turning back from US border.
HEAD: Aspirin Sales Plummet!
COPY: More and more Atlantic Canadians are shopping at home. New Brunswick Co-ops have helped them make that decision.
The reason is simple - week after week, a Co-op shopping basket costs less than the same basket on the American side. Plus, there's no need for the extra health insurance to cross the border. Sorry Blue Cross. Now that border line-ups the length of the St. John River are dwindling, Canadian headaches, gas consumption and aspirin sales are dwindling too.
New Brunswick Co-ops salute and reward Canadians who shop at home. Because when Canadians shop at home, they help build up the Canadian economy. When sales tax dollars stay here, they do Canada the most good - for Medicare, education, and social assistance. Like taxes, Co-op revenue stays right here helping to build up the Atlantic economy and community.
When Canadians do travel to shop, declare their goods and pay their duty, they lend a hand and raise the flag a little higher. Canadian tax dollars help everyone in need - that's co-operation. That's the spirit of New Brunswick Co-ops - lending a hand. Come see the results.
BASE & SIGNATURE: CO-OP LOGO
Ownership at work.
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© James O'Regan, 1992