Event Analysis and Strategy

Matrix and Methodology

1. Briefing Meeting
  • Establish need for event analysis
  • Establish schedule and budget framework
  • Establish scope of analysis
  • Discuss creation of report
  • Establish post-report training activity

2. Analyze Rubrics and Texts of Event

  • Structural analysis
  • Historical development
  • Allision of event with contextual documents and other events
  • Nature of claims made for event

3. Analyze Support Documents

  • Legal support of event
  • Policy support of event
  • Rubrical and textual support of event
  • Redundant event support
  • Budgetary and resources support for event
  • Other

4. List Probable Confusions & Symbol Laden Actions

  • Establish basic dynamic of lived experience

5. Analyze Live Event

Space

  • Holistic
  • Presidential
  • Assistant
  • Transactional
  • Electional
  • Audience
  • Honorific
  • Processional
  • Other

Symbol Identification

  • Flags, banners and emblems
  • Dress
  • Medals
  • Desks, podia, seats
  • Barriers
  • Books and papers
  • Certificates
  • Artifcats of distinction
  • Gestures
  • Movements
  • Postures
  • Music
  • Other

Symbol Manipulation

  • Symbol clarity
  • Symbol framing
  • Distractions to symbolic activity
  • Verbal narrative overlay
  • Symbol placement
  • Symbol movement
  • Symbol display
  • Symbol speech
  • Redundancy
  • Associations
  • Other

Movement Blocks

  • Beginning or preliminary action
  • Procession
  • Preliminary
  • Oaths and transactions
  • Certificates and/or medals transactions
  • Holistic transactions
  • Dismissal
  • Recession
  • Other

Personnel

  • Presider
  • Helpers and others
  • Guards, handlers, clerks
  • Elect
  • Grantees of award
  • Guests and/or honorifics
  • Audience
  • Media
  • Other

Action

  • Responsibility for beginning
  • Responsibility for connections
  • Responsibility for completion
  • Step by step analysis
  • Other

Performance

  • Quality of language use including pacing and audibility
  • Clarity of sight lines
  • Quality of posture, gesture and movement
  • Clarity of action
  • Idiosyncratic helps and hinderances
  • Other

Event Context

  • Approaching, recognizing and leaving the space
  • How is electional transaction formation reflected in event?
  • Dismissal and mission connection?
  • Does the special event make redundant connection to further or other events?
  • Other

5. Prepare Phenomenological Report on Event

6. Prepare Comments on Event Quality

7. Prepare Recommendations for Event

8. Prepare Relational Critique

  • Establish relationships among event texts, other events and support documents
  • How does the event reflect and shape policy or other intentions?

9. Present report

10. Follow-up

  • Manage report recommendations
  • Provide pertinent training solutions

Event Creative

www.jamesoregan.com

Actor / Writer / Producer / Creative

Return to Top of Page


© James O'Regan, 1996