Event Creative and Analysis
| Web Creative | Event Creative | Liturgy |
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Event Analysis is a service designed to help organizations understand and manage their events. Event Analysis applies especially to core events. For instance, the organization is the Department of Justice. The core event is the court of law. The department, its policies and legislation exist to service the event. It pays to understand that core event. |  |
| For organizations responsible for existing events, event analysis uncovers and presents the creative direction of the event, i.e. its core values, and the execution of that creative direction in real time and space. For organizations wishing to develop events, event analysis creates the creative direction and an executable plan for real time and space. | Events include web sites by virtue of their interactivity. Web browsers are like audiences at an event since they have the ability to help shape the structural experience of the event. This ability transcends simple reader or viewer response to a medium. Like any event, formative interactive transactions take place at well-designed web sites just as they do at a trade show, parade or award ceremony. |
| Public Sector | Government organizations, at all levels, that manage special events. | Such as Citizenship Ceremonies, Honorific and Award Ceremonies, Civic, Provincial and National Holidays, Parades, Sports and Arts Opening and Closing Ceremonies |
| Private Sector | Corporations, Associations and other NGO's that manage live events. | Such as Shareholder Meetings, Trade Shows, Marketing Promotions, Award Shows, Conventions, Employee and Community Relations Events, Parades, Anniversaries and Official Openings |
| Internet Sector | All who own and manage web sites. | Information, Marketing, Sales, Service, Corporate Communications, Public Communications and Personal Communications |
| Events are places in time and space where community life happens. For government, events tend to be the arena where the apogee of government activity takes place. For instance, the apogee of the department of Citizenship and Immigration's activity is the event of Citizenship Ceremonies. Even for Churches, the activity that distinguishes Churches from charities and social clubs is the event set of liturgies like communion, reconciliation, baptism etc. For the private sector, events dealing with shareholder, customer and investor relations (marketing shows, annual meetings) and business site activity (who parks where, who has which office, who physically reports to whom) all make up the perceptible corporate image and personality. For web designers, the web site is a New Media Heraldry device that identifies an organization out of the chaotic field of information available. Their challenge is to replicate all the events that comprise the organization on to a screen. All these events really make up the core of much organizational life. They have, by definition, symbol structure. That structure can be managed or ignored, but it will always be there communicating at the most visercal level. |
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Event Creative & Analysis Rate
$250 per hour (plus GST if applicable) plus expenses. Daily and retained rates negotiable.
Actor / Writer / Producer / Creative